Branding . Design . Web
More than just
design
Branding
Branding isn't just a logo. It's the way your company speaks, the impression it makes, and the feeling it creates in people. It's the combination of visual, verbal, and emotional elements that together form an identity — and turn a business into a brand.
Good branding sets you apart from the competition. Great branding makes you a brand people remember, recommend, and keep coming back to. And that doesn't happen by accident — it's strategy, system, and meticulous work across clearly defined phases.
DISCOVERY
Discovery is about understanding context — who you are, who your customers are, what the competition is doing, and where the white space lies. Not based on gut feelings, but on reality. This is the phase where we ask the uncomfortable questions. Everything else flows from this phase: strategy, visuals, communication. When Discovery is strong, the rest of the process follows naturally.
STRATEGY
Based on everything we've uncovered, we now build the foundation — solid, clear, and unmistakable. We define who your brand is, where it stands, and how it behaves. Not based on feelings, but on what we've learned. The result is a document that will guide every decision — from visuals to communication.
VISUALS
This is where branding starts to take shape. Visual identity isn't just about making a brand "look good". It's about making it memorable, authentic, and professional — and above all, aligned with what it says and who it says it to. Visuals aren't make-up; they are the imprint of a brand's personality in everything it creates.
APPLICATIONS
This is where identity becomes reality. The logo, colours, typography, and tone of voice transform into everything your customers come into contact with — from business cards to Instagram, packaging, and presentations. Whether someone finds you online or meets you at a conference, you need to come across as consistent, professional, and memorable.
A visual identity that lives online.
A great website doesn't start with code — it starts with a feeling. User experience (UX) and interface design (UI) are what make visitors not just stay, but take the next step.
Every website I design is built on clear logic, intuitive flow, and visual alignment with your brand. I'll design and build a website that doesn't just represent your brand — it propels it forward. From single-page presentations to multi-page structures with seamless navigation — always tailored to what your project actually needs.
WordPress websites
You'll get a functional, secure, and easy-to-manage website with the option to handle it yourself. I don't use off-the-shelf themes — every site is customised to match your brand and audience. The ideal solution for freelancers, small businesses, or projects that want to go live quickly without sacrificing quality.
Custom-coded websites
When you need more. I build websites from scratch — clean HTML/CSS/JS code with no templates, giving you maximum control over every visual and behavioural detail. For brands that want to stand out, stay technology-independent, and own every pixel.
What you always get
- UI/UX design built around the real needs of your target audience
- One-page or multi-page structure (e.g. intro, services, about, contact…)
- Contact form connected to email
- Responsive design (mobile, tablet, desktop)
- Technical optimisation (speed, security, SEO)
- Full brand alignment (typography, colours, tone of voice)
- Additional functionality tailored to your needs — extended forms, language versions, or third-party integrations
A brand's visual identity lives online and offline
It also needs printed, digital, and physical outputs that carry its tone, colours, and quality. That's exactly what I create — design that complements your brand and works across every channel.
Corporate documents
From business cards to email signatures and internal templates — even the smallest detail can make a big impression. I align corporate documents with your brand identity so they look polished and professional in every context.
Promotional materials
Posters, flyers, brochures, catalogues, menus, or magazines. Everything that creates a physical or digital brand footprint at campaigns, trade fairs, or presentations — tailored to format and content.
Online graphics
Static and animated banners, feed posts, email graphics, and web elements. Online design keeps your brand consistent even in the fast-moving digital world.
Large-format graphics
Billboards, city lights, shopfront displays, interior murals, or festival stages — design that needs to make an instant impression. And still speak the brand's language.
Product graphics & Merch
Labels, packaging, bags, boxes, tags, and branded textiles or merchandise. Design that turns the product itself into a brand carrier and creates a memorable customer experience.
Social media brand kits
Ready-to-use templates, graphic elements, fonts, colours, and tone of voice for social media. With this toolkit, any brand can maintain regular, consistent communication — even without a dedicated designer.
Hospitality design
I also specialise in the hospitality sector — creating cohesive visual identities for cafés, restaurants, bistros, and street food concepts. From logo to menus, window graphics, packaging, and merch.
Wedding design
I design graphics that tell your story — wedding invitations, save-the-dates, menus, seating plans, and thank-you cards. In a unified style that matches the atmosphere of your day.
Ongoing care & support
For me, the work doesn't end when the brand or website is delivered.
With every project I offer follow-up support — whether that's training your team, setting up systems, or walking you through the website admin.
If needed, I can stay on as long-term support: handling updates, security, new subpages, or regular content management.
A brand isn't a one-off transaction — it grows, evolves, and needs a partner who grows with it.
Education & training
I deliver tailored training for your team — covering how to work correctly with your brand, maintain visual consistency, and make the most of the materials we've created across every channel.
I also train individuals in website and admin management, so the brand stays functional and professional long after handover.
This is offered as a service beyond standard support.
I'm also working on my own online courses — coming soon for everyone who wants to dive deeper into the world of branding and design.
How we work together
Reach out
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Tell me what you need help with — a new brand, website, redesign, or consultation. You'll find all contact options in the contact section, or go ahead and book a free 15-minute discovery call.
We meet
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In person or online, we'll have an approximately one-hour consultation where we dig into your vision and needs in detail.
Proposal
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Based on our consultation, I'll put together a proposal — outlining the approach, options, estimated timeline, and price range.
Paperwork
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Once the proposal is approved, we prepare the contract, sort out licensing terms, and the client pays the initial deposit.
Production
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The actual work begins — from research and analysis through design concepts to the final chosen direction. Every phase adapts to the specific project.
Revisions
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Revisions happen throughout the process — the number depends on the scope of the project. After the final round, everything is signed off together.
Handover
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After approval comes the final payment and handover of all agreed deliverables. But most of the time, this isn't the end — we keep working together.
