Alexandra
Hatalovská

Even though creativity may seem like a gift, it's first and foremost a discipline — a sensitivity, a way of seeing what others miss. Every brand starts with a deep understanding of its story. The visual comes together only once I've found all the pieces of the puzzle.

It started with fascination — and the feeling that tech was just out of reach. Then came the frustration of designing websites only to be told by developers they couldn't be built. Yeah, right :) So I learned to build them myself. The fascination came back, and with AI in the mix, I now channel my creativity through technology too — which sometimes drives me to gloriously crazy ideas.

My head has always been full of ideas — products, services, technologies. Employment suffocated me, because everything had to stay in a drawer. Then I opened Pandora's box and launched project number one. I believe more will follow. It was time — the drawer wouldn't close anymore.

The biggest, most beautiful, and most important source of my inspiration. Every drawing on the wall, every crayon mark on the TV, every paper cutout and pair of scissors-met leggings is a daily reminder that the truly meaningful things are created from the heart — not from textbook rules.

Dance has been part of my life since age four. It taught me to connect the seemingly unconnectable, to listen to the melody, to choreograph and tell stories my own way. Emotion, feeling, passion, and hard discipline — all of that feeds my work today and keeps me going through every creative block.

This profession might not seem very creative — but it's the opposite. I learned to listen to people and read the room, mixing cocktails to match their personality, not the recipe book. I competed at cocktail contests where I had to rely solely on creativity and the ability to taste, combine, and build drinks with a story — and menus with real depth. Today, my flavours, aromas, and spices are colours, typefaces, and information — shaken and stirred into the perfect cocktail.